Wellness website checklist: 10 pages every holistic practitioner needs
You've picked your niche, you've got your certifications, and you know exactly how you want a session with you to feel. Then you sit down to build your website, and suddenly you're staring at a blank page, wondering if you need a blog, whether "services" or "offerings" sounds more like you, and whether anyone actually reads an about page anymore.
Here's the short answer: yes, they do. And the pages you include (or skip) have more to do with whether someone books a session than almost anything else on your site.
Below are the 10 pages we see on every wellness and holistic-practice website that actually converts visitors into clients, plus a few of the smaller decisions that stump people along the way.
Why page structure matters more than design
It's tempting to think the thing standing between you and a fully booked calendar is a nicer color palette or a more polished logo. Usually, it isn't. It's missing information.
A visitor lands on a wellness website with a short mental checklist of their own: Do I trust this person? Do they do what I need? What does it cost? How do I book? If your site doesn't answer those questions in the first minute, they leave and go find someone whose site does — even if that person is a worse fit for them.
The 10 pages below exist to answer those questions before hesitation turns into a closed tab.
The 10 pages, page by page
1. Home
Your home page has one job: tell a visitor, in one sentence, who you help and what to do next; not your full philosophy, not your training history, just enough to know they're in the right place, plus a clear button to your booking page or services.
2. About
This is where the philosophy and training go. Visitors want to know why you do this work, what shaped your approach, and what a first session actually feels like. Skip the resume format, and write it the way you'd explain it to a friend.
3. Services or offerings
List every offering by name, including a short description and pricing (or at least a range) for each. Vague pricing is one of the biggest reasons people don't reach out — not because your rates are too high, but because uncertainty feels riskier than a number.
4. Book now
Your booking link or intake form should be visible from every page, not buried three clicks deep in a dropdown menu. If someone decides mid-scroll that they're ready, don't make them hunt for how. A good place to include a “book now” button is in the header of your site.
5. FAQ
This page absorbs the questions that would otherwise become hesitation: session length, what to bring, insurance or HSA eligibility, cancellation policy, etc. The goal is to eliminate confusion so a potential client doesn’t have to email you before booking.
6. Testimonials
Real words from real clients do more work than almost any other page on your site. A first name and one specific result or feeling ("I finally slept through the night") outperforms a wall of five-star ratings with no detail.
7. Blog or resources
This is the page most practitioners skip, and the one with the longest payoff. Answer the questions clients actually ask you in session. It builds trust with visitors and helps new people find you through search.
8. Contact
This is simple, but easy to get wrong. Include email, phone, and location if it applies, plus a short contact form for anyone who isn't ready to book but has a question first. Business hours can also be helpful here.
9. Policies
Cancellation terms, refund policy, and any health disclaimers you need should go on your policy page. It protects you and sets expectations before someone books.
10. Newsletter Signup
Not everyone who loves your site is ready to book today. An email opt-in gives you a way to stay in front of the visitors who need more time, instead of losing them the moment they close the tab.
Get the checklist version
If you'd rather work through this list step by step while you build your website, we put it into a printable checklist. Download the checklist here.
The shortcut, if you want one
If you'd rather not build all 10 of these pages from scratch, that's exactly what our Aligned Living template is for. It's a Squarespace template designed specifically for wellness and holistic professionals, with every page on this list already built in, styled, and ready for your photos and words.
Whether you build from this checklist or start from a template that already has it covered, the goal is the same: a website that answers your visitors' questions before they have to ask.
