The 6 Pages Every Small Business Website Needs
Every small business website needs six essential pages to turn visitors into loyal customers. These pages serve as the backbone for building trust, telling a story, and making connections. Here are the six must-have pages every small business website should include—and why each one matters.
Home: Clear, Benefit-Driven First Impression
The homepage is a business’s digital storefront. It should immediately communicate what the business does, who it helps, and the main benefits it provides. Incorporate a concise value statement, professional images, and a clear call-to-action to guide visitors further into the site. Make navigation simple, so people find what they need quickly.
About: Share Your Unique Story
Customers want to know the people and purpose behind a brand. The About page is the place to share the business story, mission, and values, building a personal connection with visitors. Include photos of the team and focus on what makes this business unique. Authentic storytelling always builds trust.
Services/Products: Explain What You Offer
A dedicated Services or Products page makes it easy for visitors to understand exactly what is offered, how it works, and how it benefits them. Use clear descriptions, pricing (if applicable), and engaging visuals to showcase offerings. Adding calls-to-action will encourage visitors to take the next step, whether that's making a purchase or requesting more information.
Testimonials: Social Proof That Builds Trust
A Testimonials page builds credibility by featuring feedback from satisfied customers. Testimonials act as social proof, addressing concerns and showing real results. According to industry insights, positive reviews help visitors trust a business more and can even boost conversion rates, humanize a brand, and improve search rankings.
Blog or Resources: Showcase Your Expertise
Adding a Blog or Resources page helps establish a business as a knowledgeable leader in its field. Regularly updated content answers common questions, provides tips, and positions the business as a go-to resource. This page is also valuable for improving SEO and driving more organic traffic to the website.
Contact: Make It Easy to Connect
The Contact page is crucial, providing clear ways for customers to reach out—whether by phone, email, or contact form. An inviting contact page reassures visitors that the business is approachable and transparent, encouraging inquiries and building relationships. A well-designed Contact page can boost customer trust, generate leads, and support ongoing customer service.
Including these six pages ensures a small business website is professional, persuasive, and ready to convert visitors into satisfied customers.
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