Is Your Website Truly Open to Everyone? Why Accessibility Matters
When it comes to web design, accessibility isn’t optional—it’s essential. An accessible website ensures that every visitor, regardless of ability, can interact with your content and services.
Why Accessibility Matters
More than 1 billion people worldwide live with a disability. If your site isn’t built with accessibility in mind, you’re unintentionally excluding a significant portion of potential customers.
But accessibility isn’t just about inclusivity—it’s also about creating a smoother, better experience for everyone.
Legal & Ethical Reasons
Accessibility isn’t just best practice—it’s often required by law. Many regions have regulations such as the Americans with Disabilities Act (ADA) and WCAG standards (Web Content Accessibility Guidelines). Failing to comply can put your business at legal risk.
Beyond compliance, prioritizing accessibility shows that your business values inclusivity and customer care.
Business Benefits
Making your site accessible isn’t only the right thing to do—it’s smart business:
Expand your reach: Welcome a wider, more diverse audience.
Improve SEO: Search engines favor clean, well-structured content.
Boost user experience: Accessibility features like clear navigation, readable text, and video captions benefit all users.
“Beyond compliance, prioritizing accessibility shows that your business values inclusivity and customer care.”
Examples of Accessibility Features
Here are some simple ways to make your site more inclusive:
Readable fonts with strong contrast
High-contrast colors for backgrounds and text (Adobe Color Contrast Analyzer is a great tool)
Alt text for images so screen readers can describe visuals
Captions for videos to support users with hearing impairments
Common Mistakes to Avoid
Accessibility issues often come from small oversights. Watch out for:
Low-contrast text that’s hard to read
Missing alt text on images
Buttons or links that are too small to click easily
Videos without captions or transcripts